, at of the retailers of course. but monster, another big one we're watching. but energy drinks as a category is linked to adverse events and hospitalizations which is not a good thing when you're in that industry, you're looking at potential. and maybe warning labelis which are not a good thing either. >> the corner of a -- it's a triangle, jim. >> there's no resting place. here's the deal with monster. monster's last conference call, they did this remarkable test versus starbucks, and said they had less caffeine than starbucks, i actually bought a box of them at costco. i had to save them for -- and no, i mean these are really, i think, off the reservation, the five-hours. >> to say they have less caffeine than -- if i were a consumer looking for a caffeine jolt, they're saying that starbucks has more caffeine and is not linked to any adverse events. but starbucks is saying why are you lumping us into the 5-hour. maybe you should have -- at the same time the government is a -- the government doesn't come in and say, you know what? we like some energy drinks and not others. we don't like energy drinks
